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The course is intended for students who have competence or basic professional expertise in the area of study and are interested in developing their professional skills. Participants must be familiar with the main Fashion Brands and should be motivated to work independently or in team.

Presentazione

In a highly competitive market, the knowledge of branding strategies has become essential for professional development and adaptation.

The course examines the relationship between art, culture, marketing and branding, target and communication to gain a deeper understanding of the concept of strategy and the importance of a product.

The Summer course in Fashion Brand Management examines the relationship between art, culture, marketing and branding, target and communication to gain a deeper understanding of the concept of strategy and the importance of a product that is not only of high quality, but also authentic and perceived well. The purpose of this course is to provide students with an understanding of the relationship between the concept of brand, its identity, and communication tools through a combination of fashion culture and an economic analysis of the fashion system.

The students will deeply understand the fashion processes, culture, style, and digital knowledge in order to read and interpret the system, to evaluate its strengths, to comprehend the complex and delicate mechanisms that govern the international market, their differences and the constant need to balance brand identity with innovation and sustainability.

Methodology and structure:

A study plan divided into five modules alternates cultural, historical, and theoretical subjects with research activities and practical exercises.

As part of the course, classroom lectures and practical exercises are used to deepen the theoretical parts of the course by putting them into practice in the field, as well as lectures and visits.

In this course, students will learn about real fashion case studies in order to understand branding strategies that take into account current needs of companies and the identity of a brand. By providing students with the opportunity to study and work directly in the field with their professors as part of their academic experience, the IED approach provides them with the unique opportunity to develop their professional link with the reference system by using tools and concepts related to culture, product definition and market dynamics.

Luogo

a Firenze

Date e orari

Start date: July 2024

Durata

3 weeks

Docenti

Course Coordination

Marco Bartolucci